IAMS cat food advert: Target Audience - Cat owners/people looking to buy a cat.
This advert would attract a passive audience as there is one simple meaning in the advert: "BUY THIS PRODUCT".
"Natural Born Killers" is a film centered around how the media presents serial killers.
Target Audience - Fans of violence in media and fans of over-the-top action films.
This film would attract an active audience because the film is polysemic.
"I'Models" advertisement in the London Evening Standard.
Target Audience - People looking to become a model.
This advertisement would attract a passive audience because the message, again, is simple - URGENT MODELS REQUIRED.
'dfs' sofa sale, "save atleast £400 on a fantastic range of sofas".
Target Audience - People who are looking to buy a new sofa and people who regularly listen to the radio.
This radio advertisement would appeal to and attract a passive audience because this reflects the 'Hypodermic Needle' Model. - It is injecting the idea of 'saving money' into the audience's heads.